ASIAN CONSUMER INSIGHT
Since our inception in 2013, our strength and uniqueness lies in our ability to generate and unravel deep Asian consumer insights through our in-house knowledge databases (such as Global HABIT), networks, and resources (e.g. ASEAN HILL).
Beyond readily accessible data, we design and employ quantitative and qualitative research, and other exploratory research methodologies such as ethnographic surveys depending on the needs of our clients. Adding on to this niche, our culturally-diverse team is strategically headquartered in Singapore, the "gateway to Asia", allowing us to observe how unique cultures interact and evolve.
As a brand specialist, we believe in the collaborative workshop style to build the brand. We think of brand strategy based on two angles - current consumer insights and future trends. This means that we design brand based on future vision that match consumer insights, rather than only on short-term strategy.
We have a vast portfolio of experience in the development of brand concepts, values, and proposition in over 100 projects across different industries.
We partner with Hakuhodo group - a renowned marketing solutions company that has branches throughout Asia. Partnering with Hakuhodo can advance your marketing plan and implementation, ranging from building and implementing digital touch point strategies to internal branding to help all employees share and act on your brand values.
We also support implementation based on our brand strategy. Due to our one-stop solution, we have longer view in terms of building the brand. We evaluate goals based on brand strategy and consumer view.