WHAT IS SEI-KATSU-SHA?
The center of our perspectives
Sei-katsu-sha (生活者) is a Japanese word meaning people who live their lives.
Sei-katsu-sha insight is the foundation of everything we do at Hakuhodo.
It reminds us that consumers are more than shoppers performing an economic function. They have heartbeats. They are individuals with distinct lifestyles.
We are a business strategy consulting firm that create the future with Sei-katsu-sha and explore new possibilities for business growth.
CORE CAPABILITIES
We provide consulting services through our 3 core capabilities.
SEI-KATSU-SHA & FUTURE
We use a variety of methodologies to understand the diverse attitudes and values of Sei-katsu-sha in different countries, and to gain insights into short-term trends or mid-to-long-term future
BRAND & STRATEGY
Holistic brand vision and architecture for sustainable competitive advantage, based on consumer insights and future insights.
DESIGN & IMPLEMENTATION
We incorporate brand strategy into Product/Service Innovation, Branding design (package, VMD, UI/UX, etc.), and MARCOM plan, and then support the execution.
