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We are a Global Sei-katsu-sha & Business strategy consulting firm

WHAT IS SEI-KATSU-SHA?

The center of our perspectives

Sei-katsu-sha (生活者) is a Japanese word meaning people who live their lives.

Sei-katsu-sha insight is the foundation of everything we do at Hakuhodo. 

It reminds us that consumers are more than shoppers performing an economic function. They have heartbeats. They are individuals with distinct lifestyles.

We are a business strategy consulting firm that create the future with Sei-katsu-sha and explore new possibilities for business growth.

CORE CAPABILITIES

We provide consulting services through our 3 core capabilities.

SEI-KATSU-SHA & FUTURE
SEI-KATSU-SHA & FUTURE

We use a variety of methodologies to understand the diverse attitudes and values of Sei-katsu-sha in different countries, and to gain insights into short-term trends or mid-to-long-term future 

BRAND & STRATEGY

Holistic brand vision and architecture for sustainable competitive advantage, based on consumer insights and future insights.

BRAND & STRATEGY
DESIGN & IMPLEMENTATION
DESIGN & IMPLEMENTATION

We incorporate brand strategy into Product/Service Innovation, Branding design (package, VMD, UI/UX, etc.), and MARCOM plan, and then support the execution.

SERVICES

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