Kumiko Horiba

Kumiko is a market intelligence and foresight professional with over 20 years of experience helping global and Japanese companies drive growth across Asia. She currently serves as Chief Intelligence Officer at Hakuhodo Singapore / PMG Asia Pacific. Kumiko joined Hakuhodo Consulting Asia Pacific in 2018, She subsequently established the AI capability in Singapore to advance the development and delivery of
AI-powered market intelligence. She is a certified Foresight Practitioner (Institute for the Future), holds an MIT AI certification, and completed the Future Scenario Planning Programme at the Lee Kuan Yew School of Public Policy, National University of Singapore.

Rachel Han

Senior Brand Strategists/Designer

Rachel is a multi-disciplinary creative and brand strategist based in Singapore, with over 12 years of experience across B2B and B2C industries. Her practice sits between visual creativity and strategic thinking, combining the ability to shape how brands look and communicate. As a recent member of the Hakuhodo Institute of Life and Living, she applies Sei-katsu-sha value design to understand how people live, think and behave. She brings this human-centred perspective into her work, connecting research and market intelligence with creative thinking to develop actionable insights and brand solutions.​

Tamae Kuroyanagi

Strategic Researcher

Since joining the Hakuhodo Group in 2023, she has worked on market research and consumer insights for both Japanese and local clients. She has supported brands across a variety of sectors, with a particular focus on beauty, entertainment, and FMCG, as well as selected projects in electronics and construction-related industries. She is especially interested in uncovering consumer insights and turning them into
go-to-market strategies that are grounded in real market needs.