BrandBusiness Consulting:
The Architect.
HOLISTIC DESIGN
Designing Unified Brand Identities Across Touchpoints
Establish a unified brand identity across all consumer touchpoints, ensuring consistency in visual communication and product design.
FREQUENT PROBLEMS
Top / Solutions / BrandBusiness Consulting / Holistic Design
Fragmented Brand Identity
Frequent product extensions and varying designs across markets lead to a lack of cohesive identity
Local vs. Global Designs
Centralized design decisions often fail to consider local market nuances, causing inconsistencies
Design Strategy Misalignment
Brand assets developed by headquarters are underutilized, deemed unsuitable for local contexts.
BENEFITS OF SOLUTIONS
Unified Visual Identity
Develop consistent branding elements that are adaptable across various platforms and markets.
Design Cohesion
Ensure all brand materials reflect a coherent brand identity.
Guidance for Global Teams
Provide clear design guidelines that help local teams maintain brand consistency.
PROJECT CASE
Case
01
New Brand Development for the global launch (2021)
Client: Major Pharmaceutical Manufacturer
Objective:
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Create a global brand identity for a new drug across multiple markets.
Approach:
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Develop key visuals and comprehensive brand guidelines and collaborate with local teams on implementation.
Outcome:
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Achieved a cohesive and recognizable brand identity that enhanced the drug’s market introduction.
