BrandBusiness Consulting:
The Architect.
INNOVATION ENABLER
Harnessing Technology for Market-Driven Innovation
Harness advanced R&D assets to create market-driven innovations and bridge the gap between technology and consumer needs.
FREQUENT PROBLEMS
Underutilized
R&D Assets
Despite significant investments, R&D outputs are not fully
transformed into marketable products.
Lack of
Consumer Focus
R&D teams often prioritize technical feats over market needs, missing consumer alignment.
Communication
Gaps
Poor translation of
complex
technologies into
understandable consumer benefits.
Top / Solutions / BrandBusiness Consulting / Innovation Enabler
BENEFITS OF SOLUTIONS
Product/Service Portfolio Development
Align technology roadmaps with long-term product and service planning to support brand strategy and market expectations.
Consumer Insight Integration
Utilize deep consumer insights to ensure technology developments are closely aligned with market demands.
Collaborative Innovation
Facilitate workshops that bring together R&D and marketing to turn technological advancements into consumer benefits.
PROJECT CASE
Case
01
Agile new product development to utilize technology seeds (2019)
Client: Major Cosmetics Manufacturer
Objective:
-
Utilize R&D assets to develop new product concepts that align with consumer needs in the Chinese market.
Approach:
-
Combine global beauty trends with localized consumer insights through collaborative workshops.
Outcome:
-
Developed five new leading product concepts that have been successfully launched in the market.