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Sei-katsu-sha and Market Intelligence: 

The Solutionary Edge.

IDEA GENERATION

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Top / Solutions / Market Intelligence / Idea Generation

Innovative Solutions Through Collaborative Creativity

Transform insights into actionable strategies through dynamic workshops and

cross-functional team collaboration, ensuring market-relevant innovations.

FREQUENT PROBLEMS

Underutilized Insights

Significant investments in market research often culminate in reports that are rarely utilized to their full potential, leading to missed opportunities for innovation and market leadership.

Communication Gaps

A lack of effective communication between global headquarters and regional offices often results in solutions that are poorly fitted to local market needs and opportunities.

Functional Silos

The isolation of different departments (sales, marketing, R&D) inhibits the flow of information and collaboration, stifling innovation and responsiveness to
market changes.

BENEFITS OF SOLUTIONS

Workshop Facilitation

Generate actionable ideas through interactive, global workshops.

Cross-Functional Strategies

Integrate insights across marketing, R&D, and product development to foster innovation.

Market-Aligned Innovations

Develop solutions that directly address local consumer needs and market trends.

PROJECT CASE

Case 01

Localized Product Development in Malaysia (2023)

Client: Major Food Manufacturer

Objective:

  • Develop locally tailored products that resonate with Malaysian consumer preferences.

Approach:

  • Deep market analysis followed by targeted workshops to ideate on product concepts.

  • Conduct workshops with cross-functional members and generate new product ideas relevant to local needs

Outcome:

  • Developed new product lines that significantly enhanced market penetration and consumer engagement.

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