Sei-katsu-sha and Market Intelligence:
The Solutionary Edge.
BRAND NAVIGATION
Strategic Brand Assessment for Global Management
Our comprehensive assessment frameworks integrate global insights and local nuances to ensure consistent brand identity and effective communication across markets.
FREQUENT PROBLEMS
Top / Solutions / Market Intelligence / Brand Navigation
Insufficient Depth in Benchmarking
Traditional large-scale brand benchmarking surveys often fall short in providing deep, actionable insights necessary for effective brand positioning and strategy development.
Cross-Team
Alignment
There is often a strategic misalignment between global and local teams, resulting in inconsistent brand messaging and suboptimal market approaches.
Fragmented Brand Building
Without a unified strategy, different business entities struggle to maintain a cohesive brand identity across various platforms and regions.
BENEFITS OF SOLUTIONS
Brand Consistency
Evaluate and manage brand personality across diverse markets using our archetype-based model.
Stakeholder Alignment
Achieve consensus among global and local teams through our 360-degree assessment approach.
Adaptive Strategies
Tailor brand management to fit unique corporate cultures and market needs.
PROJECT CASE
Global EV Market Strategy (2022)
Client: Major Automobile Manufacturer
Objective:
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Analyze and define brand positioning in the competitive EV market across nine global markets.
Approach:
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Extract and analyze global social media data and brand communications.
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Develop a nuanced understanding of brand archetypes and market preferences.
Outcome:
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Enhanced brand positioning and targeted communication strategies.