Sei-katsu-sha and Market Intelligence:
The Solutionary Edge.
INSIGHTS FOR HUMANITY
Refined Research on Complex Humanity in Diverse Markets
Utilize advanced AI-driven methodologies and deep cultural insights to transcend traditional survey limits and inspire groundbreaking marketing strategies in diverse Asian markets.
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FREQUENT PROBLEMS
Inadequate Inspiration from Surveys
Standard surveys often produce accurate but uninspiring results, failing to stimulate creative thinking or innovative idea generation among marketers.
Cultural Misunderstandings
Non-native marketers face significant challenges in understanding and integrating the diverse cultural, political, and economic nuances of Asian markets into effective marketing strategies.
Persona Misrepresentation
Current methods of creating consumer personas from surveys frequently result in oversimplified or inaccurate representations that do not reflect true consumer behavior and motivations.
BENEFITS OF SOLUTIONS
Cultural Insights
Gain deep understanding of diverse Asian cultures to foster targeted and effective marketing strategies.
Holistic Market View
Advanced analytics provide a comprehensive view of market landscapes.
Persona Innovation
Leverage real-time social media analysis to develop accurate and inspiring Sei-Katsu-Sha personas.
PROJECT CASE
Feasibility of Smart Cities in ASEAN (2023)
Client: ERIA (Economic Research Institute for ASEAN and East Asia)
Objective:
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Evaluate the people-centric smart cities (PCSC) model across six ASEAN countries to enhance urban well-being and happiness.
Approach:
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Conduct thorough situational analysis and expert interviews.
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Utilize AI-enhanced techniques to deeply understand the acceptability and challenges of the model.
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Conduct quantitative survey across 6 countries and identify the structure of key attributes towards Happiness in the cities
Outcome:
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Influential findings presented at a major international conference and shaped ongoing smart city development strategies.