Sei-katsu-sha and Market Intelligence:
The Solutionary Edge.
SOLUTION R&D
Unleashing the Limit of Conventional Research
Leverage AI-driven methodologies and original techniques to challenge the traditional boundaries of market research, providing strategic insights and actionable data for top-tier decision-makers.
Top / Solutions / Market Intelligence / Solution R&D
FREQUENT PROBLEMS
Predictability in
Research
Traditional qualitative and quantitative methods often yield predictable and uninspiring results that fail to ignite creative and strategic thinking.
Integration of AI
While the trend of integrating AI in research
is growing, many firms struggle to effectively harness these technologies to derive actionable business insights.
Methodological Stagnation
Research and development teams frequently face the challenge of innovating
within the confines of established methodologies
that no longer meet the evolving market demands.
BENEFITS OF SOLUTIONS
Innovative Approaches
Combine cutting-edge AI with proven research techniques to tackle authentic client challenges.
Strategic Intelligence
Offer unique marketing insights, distilling complex data into strategic business implications.
Creative Discoveries
Transform data into “WOW” findings through collaborative workshops, enhancing decision-making across various business functions.
PROJECT CASE
Global Beverage Trend and Tribe Discovery (2022)
Client: Major Beverage Manufacturer
Market: 11 countries
Objective:
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Analyze and synthesize beverage trends across diverse food cultures to encourage innovative product development and unique marketing strategies.
Approach:
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Conduct thorough desk research and expert interviews.
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Utilize advanced AI-driven consumer analysis tools to extract and define global trends and personas.
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Facilitate creative workshops to identify market opportunities and inspire product ideas.
Outcome:
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Successfully identified key market trends, influencing strategic decisions within the client’s R&D department.